New Product Development + Design Thinking = Very powerful setup for eager students.
A team of international business and technology management Bachelors worked on a “new product development” challenge for the oral hygiene of millennial target segments using the Design Thinking methodology. This extracurricular course did not only expose teams of multidisciplinary students to a new methodology, but also to a real-world challenge of a leading pharmaceutical company. Final prototype outputs, were part of the original scope of the activity from the academic supervisor.
About Lacer, S.A.
LACER, S.A. is a Spanish company with an international scope that specializes in human healthcare. Our head offices are in Barcelona and our industrial facilities are located on the Parc Tecnològic del Vallès industrial estate in the town of Cerdanyola.
Our extensive field of action covers the pharmaceutical industry and includes the healthcare and personal-care sectors.
LACER’s cardiovascular products are the market leaders in Spain.